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Essential guidelines in shooting real estate videos

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Essential guidelines in shooting real estate videos

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Essential guidelines in shooting real estate videos

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Are you aspiring to become a real estate videographer? Do you want to create a professional-looking video? Well, it’s much easier than you might think.
Achieving a professional-looking video is more about your technique than your tools, so you don’t need to spend a fortune on expensive videography equipment and filmmaking workshops. You can become a good real estate videographer just by paying attention to some key details and by practicing several video tips that will ease your frustration that most videographers experience.

Real estate videos are exceptionally explicit projects that can have a massive impact on the intended audience. Even though it is common to use photographs to sell real estate properties, there has been an increasing demand for videography as well.  And the main reason that more and more clients need videos is that it’s the only medium that makes potential buyers feel like they’re getting a first-hand experience.

And if you’re a realtor, you should be taking advantage of the power of video.
Here’s why:
  • According to the National Association of Realtors (NAR), a video is fast becoming one of the most important marketing tools in a real estate agent’s arsenal. And 73% of homeowners said that they are more likely to list their home with an agent who offers to create a video of their property.
  • According to James McQuivey of Forrester Research, a single minute of video is worth about 1.8 million words to a consumer when it comes to swaying an audience.
  • Homes listed with video get four times the requests rather than homes listed without videos.
So if you’re planning of getting into the specific niche of real estate videography, you’re in luck, we got you covered! In this post, we will cover the essential guidelines in shooting real estate videos and some tips that will help you get clients and assist you to be progressively fruitful in your freshly discovered profession.
Are you aspiring to become a real estate videographer? Do you want to create a professional-looking video? Well, it’s much easier than you might think.
Achieving a professional-looking video is more about your technique than your tools, so you don’t need to spend a fortune on expensive videography equipment and filmmaking workshops. You can become a good real estate videographer just by paying attention to some key details and by practicing several video tips that will ease your frustration that most videographers experience.

Real estate videos are exceptionally explicit projects that can have a massive impact on the intended audience. Even though it is common to use photographs to sell real estate properties, there has been an increasing demand for videography as well.  And the main reason that more and more clients need videos is that it’s the only medium that makes potential buyers feel like they’re getting a first-hand experience.

And if you’re a realtor, you should be taking advantage of the power of video.
Here’s why:
  • According to the National Association of Realtors (NAR), a video is fast becoming one of the most important marketing tools in a real estate agent’s arsenal. And 73% of homeowners said that they are more likely to list their home with an agent who offers to create a video of their property.
  • According to James McQuivey of Forrester Research, a single minute of video is worth about 1.8 million words to a consumer when it comes to swaying an audience.
  • Homes listed with video get four times the requests rather than homes listed without videos.
So if you’re planning of getting into the specific niche of real estate videography, you’re in luck, we got you covered! In this post, we will cover the essential guidelines in shooting real estate videos and some tips that will help you get clients and assist you to be progressively fruitful in your freshly discovered profession.
STEP 1
Get Educated

Image via Unsplash

STEP 1
Get Educated

Image via Unsplash

STEP 1
Get Educated

Image via Unsplash

The more you know, the easier it will be for you to sell those listings. There are no special tricks nor shortcuts into becoming a professional real estate videographer, and getting good at it unquestionably takes time and effort. When you gain information, your mind can easily grind and understand. And as you expand your knowledge, even in the most basic forms, you need to understand your own bias and make sure to keep an open mind and look for viewpoints other than yours. You need to accept the fact that you can’t be the best realtor right away. Your shots may look like an amateur’s work, especially in the beginning. But that doesn’t mean that it will look like an amateur’s work forever, examine what you have done wrong, and find ideas for what you might do better in the future. Acknowledge your mistakes, learn from it, and continue working hard.
Always keep in mind that selling properties is not just plainly selling. Meeting the needs of your client will help ensure your success in the real estate business. Great realtors don’t just work for money, they work because they’re passionate about what they do. It’s okay to start with something new. But you need to learn how to do it properly. Watch some tutorials on YouTube and educate yourself with the basics of real estate videography. Learn how to make videos that would sell. These things may be simple, but if you master them, it will help you create professional high-quality videos.

Be unique, be yourself! Just because someone else is shooting a video in a particular way, it doesn’t mean that you have to entirely copy what they do. Because what works well for them, may actually not work well for you. The thing is, everybody has their own style, everybody has their own personality traits. Shine in your own way. Try to think of what the end game is — What is the purpose of the video you want to do? Do you want to showcase the neighborhood a property is in? Are you trying to help someone sell their property? Or do you want to advertise yourself or another agent? There are so many different types of real estate videos and different ways of creating those videos. You just need to focus on how your video will go because if you don’t have flow in your videos then people are going to lose interest, switch off and go to somebody else’s video.

You need to consider the different types of real estate videos that are possible, and which ones are going to meet the needs of your clients. Once you know the type of video that you are going to create, take that opportunity and infuse a bit of your personality into it. That is the key for you to create your own unique style!  

The more you know, the easier it will be for you to sell those listings. There are no special tricks nor shortcuts into becoming a professional real estate videographer, and getting good at it unquestionably takes time and effort. When you gain information, your mind can easily grind and understand. And as you expand your knowledge, even in the most basic forms, you need to understand your own bias and make sure to keep an open mind and look for viewpoints other than yours. You need to accept the fact that you can’t be the best realtor right away. Your shots may look like an amateur’s work, especially in the beginning. But that doesn’t mean that it will look like an amateur’s work forever, examine what you have done wrong, and find ideas for what you might do better in the future. Acknowledge your mistakes, learn from it, and continue working hard.
Always keep in mind that selling properties is not just plainly selling. Meeting the needs of your client will help ensure your success in the real estate business. Great realtors don’t just work for money, they work because they’re passionate about what they do. It’s okay to start with something new. But you need to learn how to do it properly. Watch some tutorials on YouTube and educate yourself with the basics of real estate videography. Learn how to make videos that would sell. These things may be simple, but if you master them, it will help you create professional high-quality videos.

Be unique, be yourself! Just because someone else is shooting a video in a particular way, it doesn’t mean that you have to entirely copy what they do. Because what works well for them, may actually not work well for you. The thing is, everybody has their own style, everybody has their own personality traits. Shine in your own way. Try to think of what the end game is — What is the purpose of the video you want to do? Do you want to showcase the neighborhood a property is in? Are you trying to help someone sell their property? Or do you want to advertise yourself or another agent? There are so many different types of real estate videos and different ways of creating those videos. You just need to focus on how your video will go because if you don’t have flow in your videos then people are going to lose interest, switch off and go to somebody else’s video.

You need to consider the different types of real estate videos that are possible, and which ones are going to meet the needs of your clients. Once you know the type of video that you are going to create, take that opportunity and infuse a bit of your personality into it. That is the key for you to create your own unique style!  

The more you know, the easier it will be for you to sell those listings. There are no special tricks nor shortcuts into becoming a professional real estate videographer, and getting good at it unquestionably takes time and effort. When you gain information, your mind can easily grind and understand. And as you expand your knowledge, even in the most basic forms, you need to understand your own bias and make sure to keep an open mind and look for viewpoints other than yours. You need to accept the fact that you can’t be the best realtor right away. Your shots may look like an amateur’s work, especially in the beginning. But that doesn’t mean that it will look like an amateur’s work forever, examine what you have done wrong, and find ideas for what you might do better in the future. Acknowledge your mistakes, learn from it, and continue working hard.
Always keep in mind that selling properties is not just plainly selling. Meeting the needs of your client will help ensure your success in the real estate business. Great realtors don’t just work for money, they work because they’re passionate about what they do. It’s okay to start with something new. But you need to learn how to do it properly. Watch some tutorials on YouTube and educate yourself with the basics of real estate videography. Learn how to make videos that would sell. These things may be simple, but if you master them, it will help you create professional high-quality videos.

Be unique, be yourself! Just because someone else is shooting a video in a particular way, it doesn’t mean that you have to entirely copy what they do. Because what works well for them, may actually not work well for you. The thing is, everybody has their own style, everybody has their own personality traits. Shine in your own way. Try to think of what the end game is — What is the purpose of the video you want to do? Do you want to showcase the neighborhood a property is in? Are you trying to help someone sell their property? Or do you want to advertise yourself or another agent? There are so many different types of real estate videos and different ways of creating those videos. You just need to focus on how your video will go because if you don’t have flow in your videos then people are going to lose interest, switch off and go to somebody else’s video.

You need to consider the different types of real estate videos that are possible, and which ones are going to meet the needs of your clients. Once you know the type of video that you are going to create, take that opportunity and infuse a bit of your personality into it. That is the key for you to create your own unique style!  

STEP 2

Planning

Image via Unsplash

STEP 2

Planning

Image via Unsplash

STEP 2

Planning

Image via Unsplash

Never ever go empty-handed! If you want to produce high-quality videos, plan beforehand so you could get out and shoot videos without worrying about anything going wrong. Go ahead and practice making real estate video tours in your own property. Look for video samples online and try recreating them. Sooner or later, you’ll have an idea of what you would like to see in your final product.

For a particular real estate property video, aim to keep the final video for less than 3 minutes.  Don’t overdo it, you’ll just waste your potential buyer’s time. Just show the significant areas, and remember to highlight only the key property and amenities.

Never ever go empty-handed! If you want to produce high-quality videos, plan beforehand so you could get out and shoot videos without worrying about anything going wrong. Go ahead and practice making real estate video tours in your own property. Look for video samples online and try recreating them. Sooner or later, you’ll have an idea of what you would like to see in your final product.

For a particular real estate property video, aim to keep the final video for less than 3 minutes.  Don’t overdo it, you’ll just waste your potential buyer’s time. Just show the significant areas, and remember to highlight only the key property and amenities.

In shooting real estate videos, one of the most crucial parts is lighting. This includes natural lighting, built-in property fixtures, and choosing the right lighting equipment. And if you want to impress your potential buyer, you need to allow natural light to work with you and the lighting needs to match the ambiance.

The location and the weather matters when you want to have good lighting. Try exploring the area of the property and plan your shoot around good weather. Choose a bright, partly cloudy day that will give you dispersed lighting. The golden hour is the best time to shoot property videos because this allows your viewers to see the inside and outside of the windows at the same time. But as long as you’re not shooting under a dark or overexposed location, your shots will still look great.

You don’t need multiple shots for each part in the house, but make sure that you get enough shots and camera angles to paint a full picture for your potential clients. Keep an eye out for key areas that would be great to highlight in your video, as well as those that you need to pay less attention to.

You only need around 2-3 shots for each bedroom and bathroom in the house. But for the master suite, living room, and kitchen, make sure to capture them from different angles. Also, try to avoid shooting over and over the same shots. If you already have a good shot of the area, move on to the next one. And if you think that your shot is not that great, delete it and start all over again until you’re satisfied with the shot.

For the exterior, around 10-15 shots will do depending on how wide the property is. You’ll also need a collection of wide shots of the front and back of the house, close shots of the front door, and any other detail shots or unique parts of the property that you want to showcase.

Never ever go empty-handed! If you want to produce high-quality videos, plan beforehand so you could get out and shoot videos without worrying about anything going wrong. Go ahead and practice making real estate video tours in your own property. Look for video samples online and try recreating them. Sooner or later, you’ll have an idea of what you would like to see in your final product.

For a particular real estate property video, aim to keep the final video for less than 3 minutes.  Don’t overdo it, you’ll just waste your potential buyer’s time. Just show the significant areas, and remember to highlight only the key property and amenities.

Never ever go empty-handed! If you want to produce high-quality videos, plan beforehand so you could get out and shoot videos without worrying about anything going wrong. Go ahead and practice making real estate video tours in your own property. Look for video samples online and try recreating them. Sooner or later, you’ll have an idea of what you would like to see in your final product.

For a particular real estate property video, aim to keep the final video for less than 3 minutes.  Don’t overdo it, you’ll just waste your potential buyer’s time. Just show the significant areas, and remember to highlight only the key property and amenities.

In shooting real estate videos, one of the most crucial parts is lighting. This includes natural lighting, built-in property fixtures, and choosing the right lighting equipment. And if you want to impress your potential buyer, you need to allow natural light to work with you and the lighting needs to match the ambiance.

The location and the weather matters when you want to have good lighting. Try exploring the area of the property and plan your shoot around good weather. Choose a bright, partly cloudy day that will give you dispersed lighting. The golden hour is the best time to shoot property videos because this allows your viewers to see the inside and outside of the windows at the same time. But as long as you’re not shooting under a dark or overexposed location, your shots will still look great.

You don’t need multiple shots for each part in the house, but make sure that you get enough shots and camera angles to paint a full picture for your potential clients. Keep an eye out for key areas that would be great to highlight in your video, as well as those that you need to pay less attention to.

You only need around 2-3 shots for each bedroom and bathroom in the house. But for the master suite, living room, and kitchen, make sure to capture them from different angles. Also, try to avoid shooting over and over the same shots. If you already have a good shot of the area, move on to the next one. And if you think that your shot is not that great, delete it and start all over again until you’re satisfied with the shot.

For the exterior, around 10-15 shots will do depending on how wide the property is. You’ll also need a collection of wide shots of the front and back of the house, close shots of the front door, and any other detail shots or unique parts of the property that you want to showcase.

STEP 3

Preparation

Image via Unsplash

STEP 3

Preparation

Image via Unsplash

STEP 3
Preparation

Image via Unsplash

Keep in mind, a well-staged home will attract more potential buyers. Before you start shooting, check the area, and keep your eye out for anything that doesn’t look right. Your goal here is to remove those distractions that might not look good on camera, your potential buyer’s first impression matters so make an effort and let it be a good one. Here are some few tips for staging a home for a real estate shoot:

  1. Remove stacks of magazines, papers, mail, etc.
  2. De-clutter fireplace mantel, counters, and tabletops
  3. Fluff and arrange furniture pillows
  4. Remove all kid’s toys
  5. Place all shoes/jackets in closets
  6. Clear and wipe tabletops
  7. Put toilet seats down
  8. Remove bathroom essentials from showers and tubs
  9. Straighten chairs and space them evenly
  10. Do a complete home cleaning
  11. Remove garbage cans
  12. Hide pets

Before you start shooting, there comes a lot of preparation before hitting the record button. And one way to organize this preparation is with a shot list.

But, why is a shot list necessary?

You need to have a shot list so you could be sure that you could capture all the best areas of the house. It will serve as a thorough checklist for you and will allow you to organize your thoughts before you start shooting most especially when you need shots at multiple settings.

Typically, a real estate property shot list includes:

  1. The shot number
  2. Location
  3. Camera angle
  4. Camera movement
  5. Shot description
  6. Extra notes

Keep in mind, a well-staged home will attract more potential buyers. Before you start shooting, check the area, and keep your eye out for anything that doesn’t look right. Your goal here is to remove those distractions that might not look good on camera, your potential buyer’s first impression matters so make an effort and let it be a good one. Here are some few tips for staging a home for a real estate shoot:

  1. Remove stacks of magazines, papers, mail, etc.
  2. De-clutter fireplace mantel, counters, and tabletops
  3. Fluff and arrange furniture pillows
  4. Remove all kid’s toys
  5. Place all shoes/jackets in closets
  6. Clear and wipe tabletops
  7. Put toilet seats down
  8. Remove bathroom essentials from showers and tubs
  9. Straighten chairs and space them evenly
  10. Do a complete home cleaning
  11. Remove garbage cans
  12. Hide pets

Before you start shooting, there comes a lot of preparation before hitting the record button. And one way to organize this preparation is with a shot list.

But, why is a shot list necessary?

You need to have a shot list so you could be sure that you could capture all the best areas of the house. It will serve as a thorough checklist for you and will allow you to organize your thoughts before you start shooting most especially when you need shots at multiple settings.

Typically, a real estate property shot list includes:

  1. The shot number
  2. Location
  3. Camera angle
  4. Camera movement
  5. Shot description
  6. Extra notes

STEP 4

Shooting Your Video

Image via Unsplash

STEP 4

Shooting Your Video

Image via Unsplash

STEP 4
Shooting Your Video

Image via Unsplash

Refer to the chart below for some shot types, camera angles, camera movements, and audio used by most real estate videographers.

SHOT TYPES
  • Wide Shot
  • Very Wide Shot
  • Mid Shot
  • Medium Close Up
  • Close Up
  • Extreme Close Up
CAMERA ANGLES
  • Eye Level
  • High Angle
  • Low Angle
  • Dutch Angle/Tilt
  • Over the Shoulder
  • Birds Eye View
  • Point of View
CAMERA MOVEMENTS
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus
AUDIO
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus

Whether you’re using a phone or a dslr, you always need to choose the best camera setting if you want to produce high-quality shots. This process is experimental, it may be tricky but once you find the right mix, it will be worth it and satisfying!

Watch your background! Even though you’ve finished staging the house, sometimes there are still things that may not look visually appealing to your potential buyers. It couldn’t be avoided that people will pay attention to what’s in the background. You don’t want whatever it is to be too distracting and look substandard.

If you want your videos to look better, shoot horizontally unless you’re doing videos exclusively for your instagram stories or for Instagram TV. It not only looks better, but it also provides you with more room to work with.

As much as possible, use a gimbal, a tripod, or a stand. Don’t hold your camera by yourself while you’re recording it. Look for a gear that will help you shoot videos in the most convenient way. It’s almost impossible to keep your shot absolutely still and steady if you’re shooting by hand, and there’s no doubt that it’s tiring and difficult to have your arms outstretched while you are filming. Gearing up is an inexpensive way to help you shoot real estate videos that look a whole lot better.

Refer to the chart below for some shot types, camera angles, camera movements, and audio used by most real estate videographers.

SHOT TYPES
  • Wide Shot
  • Very Wide Shot
  • Mid Shot
  • Medium Close Up
  • Close Up
  • Extreme Close Up
CAMERA ANGLES
  • Eye Level
  • High Angle
  • Low Angle
  • Dutch Angle/Tilt
  • Over the Shoulder
  • Birds Eye View
  • Point of View
CAMERA MOVEMENTS
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus
AUDIO
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus
SHOT TYPES
  • Wide Shot
  • Very Wide Shot
  • Mid Shot
  • Medium Close Up
  • Close Up
  • Extreme Close Up
CAMERA ANGLES
  • Eye Level
  • High Angle
  • Low Angle
  • Dutch Angle/Tilt
  • Over the Shoulder
  • Tilt
CAMERA MOVEMENTS
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus
AUDIO
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus

Whether you’re using a phone or a dslr, you always need to choose the best camera setting if you want to produce high-quality shots. This process is experimental, it may be tricky but once you find the right mix, it will be worth it and satisfying!

Watch your background! Even though you’ve finished staging the house, sometimes there are still things that may not look visually appealing to your potential buyers. It couldn’t be avoided that people will pay attention to what’s in the background. You don’t want whatever it is to be too distracting and look substandard.

If you want your videos to look better, shoot horizontally unless you’re doing videos exclusively for your instagram stories or for Instagram TV. It not only looks better, but it also provides you with more room to work with.

As much as possible, use a gimbal, a tripod, or a stand. Don’t hold your camera by yourself while you’re recording it. Look for a gear that will help you shoot videos in the most convenient way. It’s almost impossible to keep your shot absolutely still and steady if you’re shooting by hand, and there’s no doubt that it’s tiring and difficult to have your arms outstretched while you are filming. Gearing up is an inexpensive way to help you shoot real estate videos that look a whole lot better.

Refer to the chart below for some shot types, camera angles, camera movements, and audio used by most real estate videographers.

SHOT TYPES
  • Wide Shot
  • Very Wide Shot
  • Mid Shot
  • Medium Close Up
  • Close Up
  • Extreme Close Up
CAMERA ANGLES
  • Eye Level
  • High Angle
  • Low Angle
  • Dutch Angle/Tilt
  • Over the Shoulder
  • Tilt
CAMERA MOVEMENTS
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus
AUDIO
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus
SHOT TYPES
  • Wide Shot
  • Very Wide Shot
  • Mid Shot
  • Medium Close Up
  • Close Up
  • Extreme Close Up
CAMERA ANGLES
  • Eye Level
  • High Angle
  • Low Angle
  • Dutch Angle/Tilt
  • Over the Shoulder
  • Birds Eye View
  • Point of View
CAMERA MOVEMENTS
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus
AUDIO
  • Static
  • Pan
  • Tilt
  • Dolly
  • Crane/Boom
  • Handheld
  • Zoom
  • Rack Focus
Whether you’re using a phone or a dslr, you always need to choose the best camera setting if you want to produce high-quality shots. This process is experimental, it may be tricky but once you find the right mix, it will be worth it and satisfying!
Watch your background! Even though you’ve finished staging the house, sometimes there are still things that may not look visually appealing to your potential buyers. It couldn’t be avoided that people will pay attention to what’s in the background. You don’t want whatever it is to be too distracting and look substandard.
If you want your videos to look better, shoot horizontally unless you’re doing videos exclusively for your instagram stories or for Instagram TV. It not only looks better, but it also provides you with more room to work with.

As much as possible, use a gimbal, a tripod, or a stand. Don’t hold your camera by yourself while you’re recording it. Look for a gear that will help you shoot videos in the most convenient way. It’s almost impossible to keep your shot absolutely still and steady if you’re shooting by hand, and there’s no doubt that it’s tiring and difficult to have your arms outstretched while you are filming. Gearing up is an inexpensive way to help you shoot real estate videos that look a whole lot better.

Do you have any other concerns on how to shoot real estate videos better?
Please reach out to us, we’re here to help. And if you’ve shot any real estate videos before, feel free to share your own process below!
Do you have any other concerns on how to shoot real estate videos better?
Please reach out to us, we’re here to help. And if you’ve shot any real estate videos before, feel free to share your own process below!
Do you have any other concerns on how to shoot real estate videos better?
Please reach out to us, we’re here to help. And if you’ve shot any real estate videos before, feel free to share your own process below!